SEO Writing: Creating Optimized Content

Technical SEO Spider Tool is a website crawler that captures and saves the data from a website and conducts a site audit in real-time. You will need to understand search intent for your keyphrase research, removing duplicate content and tags and relevant images to the subject of the web page. Our web crawler software tool is a powerful site spider that crawls any website efficiently and analyzes the results in real time.

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Improving Your Content

One of the best places to start building relevancy is with your content. This can be content directly on your website, or it can be content off of your website on social media platforms such as Facebook, Twitter, Instagram, Tik Tok, YouTube, etc. All of this content is critical to telling both the SERPs and your users who you are and what you do. And, it is probably one of the most important tools for ranking your website that you have available to you. Creating rich, engaging content will help to keep your users on your website longer (and not leave the site or increase your bounce rate) which will signal to the SERPs that your users are happy with the content they are being served by you.

Search Intent

Search intent, also known as user intent, is the primary goal of any search engine and the specific reason someone conducts a query search in the search engines. If your website is not set up for search intent then you will struggle ranking in the SERPs.

Types of Search Intent

• Navigational intent: Find something (e.g., 'Walt Disney World website')
• Informational intent: Learn more about something (e.g., 'What’s a good theme park in the Orlando area?')
• Transactional intent: Complete a specific action (e.g., 'buy tickets to Walt Disney World')
• Commercial intent: Learn more before making a purchase decision (e.g. 'Walt Disney World vs. SeaWorld Orlando')

Duplicate Content

Many users do not realize that duplicate content can harm your website rankings. If you repetitively use the same content on your website over and over again, it can count against you. This includes copying content from external websites.

Copyright Protection

The best way to protect your content so it is not duplicated is to have it copyrighted by the U.S. Copyright Office (USCO).

Title and Meta Tags

When it comes to Title and Meta Tags it is easy to be tempted to copy the same tags over and over again throughout your website. Though this may seem tedious, it will help you gain rankings for the long term.

Recommendations for Titles and Descriptions

• Title tag: no more than 50-60 characters
• Meta description: 155-160 characters

H-Tags

H-tags are used to tell the search engines which parts of your content are the most important and in which order. The order of importance are

,

,

,

,

,

.

Strong Tags

Bolding a title before a paragraph can help better understand what the paragraph is about and adds to the relevancy of a web page.

Disney hotels
There are many theme hotels surrounding the Walt Disney World Resort area but some of the most popular are …

Orange County Convention Center hotels
Orlando has a wide variety of hotels on International Drive near the Orange County Convention Center (OCCC) that you can book online …

Web Page Images

One mistake many users make is missing out on ranking their images. First of all, only use royalty free, paid stock images or your own images that you or an agent of your company took.

Canonical Tag

Make sure you use a canonical tag on your website. This is a very small piece of code that is designed to show search engines what the main page of the content is and helps search engines avoid duplicate content.

Robot Tag

A Robot tag is a text file placed in the header of your code. It can help you control how the search engines crawl your website and how it is indexed.